Range to

Daily ad spend

GBP · Meta Ads · hover or focus and use arrow keys to read values

Daily sales

GBP · Shopify, net of refunds, by order date

Daily paid clicks

Meta Ads · tooltip shows the day's cost per click

Spend by week

GBP · weeks start Monday

Sales by week

GBP · weeks start Monday

Observations

written July 25, 2026 on the 60 days through July 24, 2026

The July scale-up

Spend rose five-fold on July 1 (£20 to £109 per day) as the North campaign fleet launched alongside the original prospecting campaign. Clicks answered at six times the old rate (9 to 61 per day) and the cost of a click improved from £2.17 to £1.78 — but orders held nearly flat (4.6 to 4.8 per day), so the added traffic has not yet turned into added baskets.

New buyers, rising price

First-time buyers placed 60% of the window's 278 orders and spend more when they arrive — £157 per first order against the £150 overall basket. Scaling has its cost, though: acquiring a new buyer went from £7.94 of ad spend in June to £36.40 in July.

Big days carry the store

Daily sales barely track daily spend (r = 0.06). Revenue concentrates in a few large days — July 1 took £3,128 on just six orders, June 26 £2,227 on six — so with a £150 average basket, single large orders move a day more than ad volume does. Judging the scale-up needs a few more weeks of orders, not clicks.

Monthly summary

months at the window edges are partial

Month Ad spend (GBP) Sales (GBP) Orders AOV (GBP) Clicks Avg CPC (GBP)